Provenance is the AI-enabled product data platform helping retailers and brands engage and convert values-driven customers.
"Not only are we empowering our customers worldwide with the facts – we’re driving sales by boosting visibility, search traffic, and conversion for brands investing in sustainability."
Mark Jones
Chief Sustainability Officer at THG (LOOKFANTASTIC, Dermstore, Cult Beauty)
"Provenance will be more than a compliance measure – it will be a strategic growth initiative designed to harness the power of sustainability as a lever for market success."
Guy Farmer
Commercial Trading Director at Holland & Barrett
Capture your share of the $456B values-driven customer opportunity
- Win in AI search with structured product data
- Enhance the customer journey for values-driven shoppers to boost conversion
- Build trust and loyalty that drives repeat purchase
Conquer regulatory risk and scale global compliance
- Navigate global green claims regulations with a purpose-built platform for validation
- Scale compliance without adding headcount
- Empower marketing teams to execute confidently with pre-validated, deployment-ready claims
Aligned with key industry standards
Real results from retail leaders
THG: 1.6% higher purchase rates with verified claims
Holland & Barrett: Faster compliance, stronger consumer trust
Bridging the gap from brand claims to consumer confidence and sales
For Brands
- Rank in values-led AI search results
- Capture high-value conscious consumers
- Validate once, share everywhere
For Retailers
- Win share of values-driven market
- Capture AI search traffic for sustainable products
- Reduce risk and scale green claims compliance
For Consumers
- Discover more sustainable products and brands easily
- Trust claims backed by verified evidence
- Get rewarded for shopping with your values
"Our planet needs retail to change. We're giving retailers the tools to lead that transformation alongside their most values-driven customers."
Jessi Baker MBE,
Founder, Provenance
Founder, Provenance
Why Provenance?
The end-to-end solution trusted by 380+ retailers and brands and their customers globally
93%
of shoppers say Provenance helped them make a more sustainable purchase
8m
monthly impressions globally on our validated sustainability claims
10+
years deep domain expertise in consumer sustainability data and global green claims regulation
FREE PDF GUIDE TO COMPLIANT GREEN CLAIMS
Find out what claims you can make about carbon, packaging, recycling and more
Download this simple decision-trees toolkit to give you confidence selecting the right packaging, recyclability, and carbon claims for your products.
