Waste
Reduced Packaging
This business has reduced the amount of plastic or glass packaging it uses compared to a baseline within the last two years. This can relate either to the amount of packaging it uses at a company level, or for a specific product.
Sustainable Development Goals
Proof Point Level
Product BusinessProduct Criteria
For products where plastic is the main packaging material, the weight of the plastic either:
- Has been reduced by 50% or more compared to a baseline in the last 2 years OR;
- Is 50% lower than alternative options from a packaging supplier (the alternative must have the same volume capacity)
For products where glass is the main packaging material, the weight of the glass either:
- Has been reduced by 30% or more compared to a baseline in the last 2 years
- Is 30% lower than comparable glass packaging options from a packaging supplier (the alternative must have the same volume capacity)
Additional Criteria:
- The current packaging components must be at least as recyclable as the original packaging
- Any paper or cardboard packaging must be FSC-certified or similar
- Bioplastics are considered plastic waste and not applicable as evidence to prove a reduction in plastic waste
Business Criteria
- For a reduced plastic claim, this business has measured its total plastic packaging footprint and has reduced the amount of plastic it uses by 10% in the last 2 years
- Any paper or cardboard packaging used instead must be FSC-certified or similar
Publication Requirements
- Evidence must clearly state the percentage reduction
- For product claims, the materials used in the replacement packaging must be specified to ensure they are as recyclable as the original packaging
- The date of the baseline measurement and the time period must be stated
Accepted Evidence
Evidence should strongly support the claim and will be made publicly available
- A report detailing the original or alternative packaging weight or total packaging used and subsequent reductions
- Comparative packaging specifications from before and after that demonstrate the reduction
Accepted Verifiers
Verifiers are third parties who can confirm the validity of a given Proof Point
- Packaging supplier
- Independent plastic measurement provider e.g. RePurpose Global
Additional Information
- Please note that this Proof Point is being trialled and the criteria for this claim are subject to review