The Framework About
Waste

Reduced Packaging

This business has reduced the amount of plastic or glass packaging it uses compared to a baseline within the last two years. This can relate either to the amount of packaging it uses at a company level, or for a specific product.

Sustainable Development Goals
Responsible consumption and production
Proof Point Level
Product Business

Product Criteria

For products where plastic is the main packaging material, the weight of the plastic either:

  • Has been reduced by 50% or more compared to a baseline in the last 2 years OR;
  • Is 50% lower than alternative options from a packaging supplier (the alternative must have the same volume capacity)

For products where glass is the main packaging material, the weight of the glass either:

  • Has been reduced by 30% or more compared to a baseline in the last 2 years
  • Is 30% lower than comparable glass packaging options from a packaging supplier (the alternative must have the same volume capacity)

Additional Criteria:

  • The current packaging components must be at least as recyclable as the original packaging
  • Any paper or cardboard packaging must be FSC-certified or similar
  • Bioplastics are considered plastic waste and not applicable as evidence to prove a reduction in plastic waste

Business Criteria

  • For a reduced plastic claim, this business has measured its total plastic packaging footprint and has reduced the amount of plastic it uses by 10% in the last 2 years
  • Any paper or cardboard packaging used instead must be FSC-certified or similar

Publication Requirements

  • Evidence must clearly state the percentage reduction
  • For product claims, the materials used in the replacement packaging must be specified to ensure they are as recyclable as the original packaging
  • The date of the baseline measurement and the time period must be stated

Accepted Evidence

Evidence should strongly support the claim and will be made publicly available

  • A report detailing the original or alternative packaging weight or total packaging used and subsequent reductions
  • Comparative packaging specifications from before and after that demonstrate the reduction

Accepted Verifiers

Verifiers are third parties who can confirm the validity of a given Proof Point

  • Packaging supplier
  • Independent plastic measurement provider e.g. RePurpose Global

Additional Information

  • Please note that this Proof Point is being trialled and the criteria for this claim are subject to review

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